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Stand up for Safety



Our original Stand Up for Safety video, available below, was a runaway success. Owners and contractors alike not only wanted to use the program as part of their safety training, they contacted us to be able to take part in the production process as well. We are very grateful for the enthusiasm that we have seen from across the province, as well as the participation from all the members you will see in the new video, which was shot entirely at Shell Scotford. The first video was viewed through our YouTube channel around the world and it seems to be picking up steam as more and more organizations incorporate the principles of Stand Up for Safety into their safety practices.

Building on the success of our first video, the Building Trades of Alberta created this follow-up video, designed to demonstrate the value in looking out for the safety of our Brothers and Sisters, as well as to provide some concrete ways to Stand Up for Safety. It was released at the 2016 BTA Conference, but leading up to the conference were two one-minute teaser videos, also available here and on YouTube for you to view and enjoy.

If you need some supporting materials, such as cards or posters, please either scroll to the bottom of the page and click on the links to print them for yourself, or contact us at to get them from us directly, or to get some hardhat stickers.



Safety is an integral part of the modern construction and maintenance workplace: since 2000, lost time claims in Alberta have dropped by nearly 70%. However, in recent years, the level of lost time claims reporting has plateaued. The Building Trades of Alberta saw this as an opportunity to bring forward the next stage in thinking about safety and engaged me to drive the process of building a video to introduce the concept of Stand Up for Safety.


Without the hard work and talent of our video producer Dixon Christie of Hype Media, the invaluable support of Frank Engli and the team at Shell Scotford and the clear vision of Warren Fraleigh, Executive Director of the BTA, this video would never have been able to take place. We worked in rain and in sunshine, on evenings and weekends and via text, email and telephone to bring this project to a close in time for release at the 2015 BTA Conference.

Here are some stats about the 2015 video:

  • Start date: June 4, 2015
  • Number of script edits: 11
  • Number of days on site: 3
  • Number of people interviewed: 8
  • Number of people videoed: 62
  • Number of video edits (including re-recording voice-over): 4
  • Number of logo variations: 17
  • Amount of b-roll footage (non-interview footage): 2+ hours
  • Length of final product: 6:29
  • Days spent on the project: 116
  • Release date: September 28, 2015
  • Initial audience (at BTA Conference): 400+

Why Stand Up for Safety?

Stand Up for Safety came into being because, despite great improvements being made in workplace safety, those improvement have slowed. From 2000 to 2010, lost time claims reduced from 3.43 years per 100 person years worked to 1.47 – a reduction of 57%! However, since 2010, lost time claims have remained relatively stable. This is because the large changes in safety practice have been implemented and generally embraced. While prescriptive safety practices have led to a decrease in incidents in recent years, we have reached a plateau in our ability to reduce incidences further. Lost time claims continue in part because of smaller oversights in practice or little improvements in behaviour that need to take place, including members working to protect each other from hazards on site, which can sometimes include themselves.

When an incident occurs on site, workers involved are required to “stand down” in order to allow for the situation to be dealt with appropriately. Stand Up for Safety creates an environment in which members look out for one another, reducing the need to “stand down” after someone has already been hurt.

You can call it an intervention, but we’d like to think of it as one Brother or Sister Standing Up for another Brother or Sister.

What is Stand Up for Safety?

Stand Up for Safety is the next incremental step in safety: a new industry philosophy that will be shared by all SIXTEEN building trade unions in Alberta. We hope to empower stakeholders at all levels from apprentice to business owner to have the freedom to openly talk about safety concerns on the job. On every job. Every single day.

The program demonstrates the commitment of the building trades and the men and women who work in the trades to safety and reiterates value to the owners – our partners are focussed on safety and that makes everyone more productive.

The Principles for Stand Up for Safety are Simple:

  • Be willing to offer help and
  • Be willing to ACCEPT help.

We are all called to protect our Brothers and Sisters from risk, injury and illness. As industry is becoming more and more competitive, owners are closely reviewing contractor safety records. Excellent safety records will be the shared competitive advantage of Alberta’s building trades

How can I Get Involved with Stand Up for Safety?

Show your support by wearing your Stand Up for Safety sticker on your hard hat. Talk to your friends and colleagues and encourage them to do the same. Stickers are available at your Local and through the BTA.

Visit the Building Trades of Alberta website to view and share the video and supporting material with your friends and colleagues.

Download and print the materials:

Share your stories. Email the BTA at and tell us about a time when you had a close call, a time when you could have intervened but didn’t and how that made you feel, or a time when you did Stand Up for a co-worker and prevented an incident from taking place. Sharing your stories is the best way to help this philosophy in safety take hold among your Brothers and Sisters and encourage each other to be willing to:

    1. Approach and address fellow workers when you see something that causes you concern, and
    2. Receive help when fellow workers approach and address you.

Be willing to Stand Up for Safety.