Marketing Toolkit

||Marketing Toolkit
Marketing Toolkit

The Marketing Toolkit supports our mandate to secure the best possible working conditions and quality of life for the skilled workers who make up the affiliated Building Trades unions—and their families. We hope members will explore and share the Marketing Toolkit resources.

Better Supervision Pamphlet

Find
  • a summary of the Better SuperVision program
  • about Better SuperVision
  • who can participate
Use
  • to learn more about the program
  • to encourage others to participate
DownloadBetter SuperVision Brochure pdf icon
Learn Morebettersupervision.org

BTA Trade Card

Find
  • a quick summary of who the BTA is
  • who our members are
  • what we do and why we do it
Use
  • to promote the BTA
  • to get a clear understanding of the value we place on the men and women who make up the BTA community
DownloadBTA Trade Card pdf icon
Learn MoreAbout the BTA

Build Together Postcard

Find
  • an advertising postcard for Build Together
  • links to Build Togeether website and social media
Use
  • to advertise Build Together
  • to encourage women to explore work in the trades
DownloadBuild Together Postcard pdf icon
Learn Morebuildtogether.ca

CEFAP Information

Find
  • Construction Employee & Family Assistance Program information
  • about the program
  • how remittances are made
  • participating trades
  • what you can expect from participation in CEFAP
Use
  • to understand what benefits and support may be available
  • to share with others, highlighting the comprehensive health programs available to people in the Building Trades
Learn MoreConstruction Employee & Family Assistance Program

Helmets to Hardhats Banners

Find
  • an advertising postcard for the Helmets to Hardhats program to recruit veterans and others who have completed their service to enter the building trades/li>
  • links to Helmets to Hardhats website and social media
Use
  • to promote the Helmet to Hardhats program
  • to encourage employers to promote the Helmet to Hardhats program
DownloadHelmets to Hardhats Banners pdf icon
Learn Morehelmetstohardhats.ca

Helmets to Hardhats promo video Oct 2015

Mandate

Find
  • BTA Mandate Statement
  • statement of activities the BTA undertakes on behalf of the membership
Use
  • to learn about the BTA
  • to share information about what the BTA does with others
DownloadBTA-Mandate pdf icon
Learn MoreAbout the BTA

Marketing Brochure

Find
  • what partnering with the Building Trades means
  • the Skilled Trades Advantage for owners and contractors
  • the values skilled trades workers bring to the table
  • how skilled trades workers can improve profitability
Use
  • to promote the value of unionized building trades
  • to explain the value of partnering with the Building Trades
DownloadBuilding Trades of Alberta Marketing Brochurepdf icon
Learn MoreBTA Partners

MLA Directory

Find
  • a complete listing of Alberta Members of the Legislative Assembly
  • legislature office contact information
  • constituency office contact information
  • email and party affiliation
Use
  • to contact your MLA
  • to reach out to your MLA to discuss the BTA Policy Book
  • to reach out to your MLA to support BTA campaigns
Learn MoreBrowse listing by last name of MLA (includes print option)

Search for your MLA by postal code or name

Policy Book

Find
  • the major policy points of the BTA
  • a statement of what matters to the BTA
  • what we want to see happen in Alberta in the near future
Use
  • to understand what the BTA is hoping to accomplish in the near future
  • to reach out to your your MLA and explain the issues that are important to you
  • to share with friends, family, and  colleagues
DownloadBTA Policy Book pdf icon
Learn MoreAbout the BTA

Take Action

BTA Blog

Work a Better Life Poster

Find
  • the Work A Better Life campaign poster
Use
  • to promote a career in the skilled trades
DownloadWork a Better Life Campaign Posters pdf icon

Trade Cards

Find
  • a set of 21 full-colour postcards about the skilled building trades
  • a description of each trade
  • contact information for the related Locals
Use
  • to promote each building trade
  • to explain what is involved in each building trade
  • to help students make informed decisions about apprenticeships and careers in the trades
Learn MoreContact your local for individual trade cards

Email the BTA for a set of trade cards

Trade Cards Intro

Find
  • a companion introduction to the trade card set
  • background information about the cards
Use
  • to accompany a set of trade cards delivered to a school
  • to help a school counselor or teacher understand and explain career options in the trades
DownloadIntroduction Letter to BTA Trades Cards pdf icon
Learn MoreFind Training

Information About BTA Locals

Trade Winds to Success Pamphlet

Find
  • information about the Trade Winds to Success program and its successes
Use
  • to to promote the Trade Winds to Success program
  • to encourage Indigenous people to consider a career in the building trades
  • to encourage employers and contractors to support the program
Learn Moretradewindstosuccess.ca

BTA’s Support for Trade Winds to Success

Workforce Projections Statistics Card

Find
  • information about Alberta’s labour needs over the next 10 years
  • easy-to-use graphical representations
Use
  • to illustrate the significant skilled trades labour shortage Alberta faces over the next 10 years
  • to encourage people to join the trades
  • to explain the opportunity for careers in the building trades
DownloadAlberta Building Trades Careers: The Next 10 Years pdf icon
Learn MoreAlberta Job Forecast

Find Training in the Skilled Building Trades

Hardhat Stickers

Find
  • Building Trades of Alberta stickers
  • Stand Up for Safety stickers
  • Helmets to Hardhats sticker
  • Build Together stickers
Use
  • to promote the BTA and its work
  • to promote these organizations
Learn MoreEmail the BTA for stickers

Community Benefit Agreements

Trans Mountain Expansion

Stand Up
for Safety

Energy
Development

Mobility

Pipelines