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Brothers and Sisters,

We’re about to embark on an exciting new path at the BTA—one that I hinted at back in September. On January 26, we’ll be launching our “Work a Better Life” campaign, a 12-week undertaking to raise our public profile and, hopefully, increase membership. Throughout this time, you may see the BTA on billboards, at your airport, and even hear about the BTA on the radio. The campaign’s home base will be www.WorkABetterLife.ca.

As I mentioned in September with the launch of our new website, we want the BTA to be the #1 resource for the industrial construction and maintenance industry. Careful plans and preparations for this campaign have been underway for a year to ensure that we are doing the best we can for the BTA’s public profile, and ultimately, to increase our ability to supply skilled trades persons to our projects..

This is the first time the BTA has taken on a campaign like this. We hope that you’ll work with us to support those looking to “Work a Better Life,” by spreading the word and by being open to discussion with curious potential members. A higher public profile gives us a chance to build and expand, to find greater numbers, opportunities, and successes. Please keep an eye out for the “Work a Better Life” campaign and tell your friends to do the same.  And remember, you can stay connected to the BTA on our website, and on Facebook and Twitter.

Let’s make 2015 the BTA’s greatest year to date.

Fraternally and sincerely yours,
Warren T. Fraleigh
Executive Director of the Building Trades of Alberta

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